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Tunisia Agents and Distributers

Tunisia commercial guide, trade Regulations, standards and customs information.

Tunisia Agents and Distributers

Postby bridgat » Tue Nov 18, 2008 8:12 am

Good local agents/distributors are usually crucial to introducing products into Tunisia. Knowledge of the local market and local contacts can mean the difference between success and failure. The Embassy's Commercial Section can provide both International Company Profiles and the International Partner Search service to help American firms find potential partners. U.S. firms should note that exclusive distribution contracts in Tunisia are forbidden by law. Tunisian law also generally favors the party seeking to maintain a commercial contract, making it difficult for foreign firms to change distributors or agents after entering into a contractual relationship.

Many Tunisian businesses are family-owned or controlled. While they might welcome foreign investment in distributing or marketing ventures, Tunisian businesses are resistant to the idea of ceding any management control of existing enterprises to outsiders. Tunisian commercial law contains provisions designed to protect minority shareholder interests that can give disproportionate influence to Tunisian minority partners. Distribution or marketing contracts should be very specific about financial obligations and performance measurements. U.S. firms should also consider contracts to cover a probationary period for the prospective partner.
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