The job of search engine optimization is to optimize your site, making your site search engine friendly, easily indexed by search engine and shown in high positions. Internal optimization, or called on-site optimization, includes keyword definition, meta tag generation, content writing, and the creation of robot.txt file. External optimization, or named as off-site optimization, is link exchange.
The principle behind these jobs is that major search engine use content relevance and link popularity as the key factors to rank your site. Other factors (maybe hundreds) include link title, domain name, etc. Of course, you are not able to work on each deciding factor. We suggest that you focus on the two factors first.
On-site Optimization1. Keyword Definition. It seems easy to define your site's keywords. Most people who have little search engine optimization experience just pick their product or service name as the sole keywords. It is less than sufficient to do so. Rather, you are wise to select some other related words and in singular or in plural number. For related words, you can pick up by searching in Overture keyword inventory.
http://inventory.overture.com/d/searchi ... uggestion/2. Content Writing. Only the site owners can do this. If you hire an SEO company, they can help modify and make it keyword-rich. Be careful, here. In most cases, keyword-rich texts can be misleading, and are not good to read. You should seek a balance between search engines and your visitors.
3. Meta Tag generation. Once your content is completed and keywords are defined, you can begin to generate meta tag (between <head> and </head> in your html view). The most widely used format is as following:
<TITLE> </TITLE>
<meta name="description" content=" ">
<meta name="keywords" content="">
4. Creation of robot file. It is simple. Just put the following text into the ready file, and upload to the directory where your home page is located.
User-agent: *
Disallow: /
For off-site optimization, please visit:
Link Popularity.
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